Our Philosophy
Beauty isn’t pain. It doesn’t have to come at a huge price tag or conform to the ever changing beauty standards we all try to uphold.
Beauty, cosmetics and skincare should enhance our natural beauty, not hide it.
Mimico sets out to reimagine our relationship with our beauty + skin. Which is why we pride ourselves on our organic, cruelty free products with the very best ingredients free from any artificial additives.
Why? Because our skin lets in nearly seventy percent of everything applied to the surface. That’s seventy percent of all the bleaches, artificial fragrances, aluminium/alumina, sulfates, silicones, steroids, and petrochemicals found in mass-produced skincare.
You can feel + smell the difference. It changed our relationship to our skin, and we hope it does the same for you.
Simplicity
Luxury
Sustainable
Convenient
Simplicity Luxury Sustainable Convenient
Our Story
Mimico is a skincare and wellness brand founded in 2022 by owner Lily.
Lily is a luxury manicurist and makeup artist with 8 years experience in the nail and makeup industry.
With a love of all things creative and the cosmetic industry, Lily was on the hunt for affordable, yet luxury products to use + recommend to her clients.
With a love and passion for business + skincare Lily set her sights on creating her own product line with the customer in mind.
Lily founded the brand Mimico named after her daughter Mimi who is the light of Lily’s and many others lives.
Lily loves being a working mum, showing her daughter every day that you can do whatever you set your mind to.
Our Promise
Simplicity
Nothing goes into our creations that isn’t absolutely necessary to restoring the vitality of your skin.
Luxury
Curated with the finest ingredients that leave you feeling amazing after every use.
Sustainability
At Mimi Co we care about the environment and do our best to always keep our products and packaging environmentally friendly.
Our pens are made from aluminium + 100% recyclable.
Convenience
All of our products are designed and tested with the customer in mind. Everything we create is easy to carry + easy to use.
